Brad Parscale, who served as digital media director for Trump as a candidate in 2016 and then campaign manager from 2018-2020, formally registered his status as a foreign agent for Israel in September 2025 via FARA (Foreign Agents Registration Act) filings. United States citizens are required to register as a foreign agent when conducting business on behalf of a foreign government or entity.
According to the FARA filing, Parscale, who is also the Chief Strategy Officer (CSO) for Salem Media, was under contract from August to December 2025 with Israel’s Ministry of Foreign Affairs via his firm Clock Tower X LLC. The contract is reported to be valued around $9 million, and was initially through most of December 2025.
The filling includes Clock Tower X LLC’s contract with Havas Media Germany, another company that has run public relations campaigns on behalf of the Israeli government, including “Project Esther” which aimed to use social media influencers to post pro-Israel content.
The contract outlined Clock Tower X LLC’s responsibilities to include conducting “a nationwide campaign in the United States to combat antisemitism.” Clock Tower X LLC was charged with targeting Gen Z among other demographics and was required to provide a “monthly refresh of influence and network maps identifying high-impact voices, communities, and distribution nodes.”
The contract further stipulated that “At least 80 percent of content is tailored to Gen Z audiences across platforms, including TikTok, Instagram, YouTube, podcasts, and other relevant digital and broadcast outlets” and that “narrative messaging” needed to be specifically integrated “into Salem Media Network properties and aligned distribution channels.”
Artificial intelligence (AI) also played a role in the contract, and Parscale’s firm was tasked with helping to “deliver GPT framing results” and also using the MarketBrew AI platform to “improve the visibility and ranking of relevant narratives.”
Parscale’s Salem Media manages several high-profile conservative shows, including The Charlie Kirk Show, and the programs belonging to Dennis Prager, Brandon Tatum, Dinesh D’Souza, Lara Trump, Sebastian Gorka, and more.
Absolute bombshell. Megyn Kelly reveals top Salem Media executive Brad Parscale registered as a foreign agent to run digital campaigns for Israel.
— Furkan Gözükara (@FurkanGozukara) May 11, 2026
He secured a $6 MILLION contract to manipulate American audiences and push Zionist propaganda.
Total capture of American media. pic.twitter.com/zvFqabCHns
Havas Media Germany primarily serves as the funding hub for sub-contractors like Clock Tower X, LLC to carry out various PR efforts on behalf of the Israeli government, including Project Esther which was executed by a company called Bridges Partners.
Another one of these sub-contractors is Show Faith by Works LLC, owned by Republican strategist Chad Schnitger. Its own FARA filings submitted in September 2025 outlined a general scope of work to include creating “a mobile museum to display at churches, Christian colleges, and Christian events.” The filing further stated that Show Faith by Works LLC would also “target and distribute pro-lsrael information online and through targeted geofencing and digital online tools” and “have teams of people reaching out to Churches and Pastors and possibly even Christian social media influencers.”
This mobile museum will create an “October 7 experience” which allows attendees to use technology like VR (virtual reality) headsets that place them at the Nova Festival during the Hamas attacks. They also plan to have materials for pastor and church outreach such as “nice maps of Israel for Pastors” and “English-Hebrew Bible translation.”
Hundreds of specific churches intend to bring this “October 7 experience” to include locations in Arizona, California, Colorado, Nevada, Texas, Utah, and Wyoming. Most of these churches are either associated with Calvary Chapel, Baptist, non-denominational/independent, or Assemblies of God, although there are some Lutheran, Presbyterian, and Methodist churches as well.
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