“A lot of those spaces aren’t political at all. That’s the point.”
By Catholics for Catholics
If you think your family group chat will be free of politics or propaganda, well, you would be wrong.
California Democratic Governor Gavin Newsom is introducing a new organizing strategy aimed at turning everyday online spaces — including family group chats, neighborhood Facebook groups, and alumni networks — into conduits for Democratic messaging as he continues to grow his national political operation ahead of a possible 2028 presidential campaign.
Newsom’s federal political action committee, Campaign for Democracy, emailed supporters this week asking them to take part in a new digital volunteer program designed to spread Democratic messaging through private relationships instead of traditional campaign advertisements, The New York Post reported.
The program centers on training volunteers to carry campaign-approved messaging into online communities where politics is typically not the focus, according to a story by the Daily Wire.
“A lot of those spaces aren’t political at all,” the email states. “That’s the point.”
Instead of asking supporters to just repost campaign content, the PAC says volunteers will get weekly training and messaging that they are encouraged to rewrite in their own words before sharing with friends, relatives, classmates, and other acquaintances.
“So the task isn’t forwarding talking points or propaganda,” the email explains. “It’s taking what we send you and translating it for people you understand better than we do.”
The email contends that trusted personal relationships provide an opportunity campaigns cannot replicate through conventional advertising.
“The person already in that room is the only one who can get a message in, and the only one who knows how to say it so it doesn’t feel out of place,” it says.
Mathew Klin, a political consultant blasted the organizing strategy, arguing it further blurs the line between everyday social interactions and partisan politics.
“The Left has this preoccupation of making everything political and this is carrying it to another extreme,” Klink told the Post. “We joke that families are already divided by talking politics at the dinner table — this is that on steroids.”
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