Linda Yaccarino joined at a time when X was undergoing a massive overhaul with the Musk team.
By Catholics for Catholics
Two years after she took hold of X, one of the biggest social media platforms in the world, Linda Yaccarino is stepping down as CEO.
Yaccarino, who previously worked for NBC Universal, and prior to that for Turner Broadcasting System for 15 years, joined X after the company was bought by Elon Musk in 2022, according to The Epoch Times.
“After two incredible years, I’ve decided to step down as CEO of X,” she said in an X post on July 9th. “When [Elon Musk] and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App.
After two incredible years, I’ve decided to step down as CEO of 𝕏.
— Linda Yaccarino (@lindayaX) July 9, 2025
When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me…
“I’m incredibly proud of the X team – the historic business turn around we have accomplished together has been nothing short of remarkable. We started with the critical early work necessary to prioritize the safety of our users—especially children, and to restore advertiser confidence.”
Still, Yaccarino did not say her reason for quitting the platform. As of publication time, she has not updated her LinkedIn profile.
“Thank you for your contributions,” Musk said in response to Yaccarino’s post. Musk acquired X when it was still known at Twitter in 2022, over issues of free speech, especially for conservatives.
Musk acquired the platform for $44 billion, promising to return free speech to the social media giant. After the buyout, many major advertisers began a boycott of the platform, leading to a tremendous loss of revenue.
The Times reported that brands like General Mills, General Motors, and United Airlines, went public with their decisions to cut advertising spending on X. Some of the reasons provided by companies was the alleged proliferation of “hate speech” on the platform.
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