The goal is to fund a Pro-Israel, Anti-Palestinian campaign, according to several Jewish newspapers. Also, the Israeli Prime Minister said the American purchase of TikTok will benefit his country.
By Catholics for Catholics
Israel’s Foreign Ministry will spend $4.1 million to hire an American company to specifically create a public relations and marketing campaign, towards Christians across the western part of the United States.
The goal of the marketing campaign is to show Israel in a good light, according to a story by the Times of Israel. The aim of the public relations effort is to push a pro-Israel agenda and an anti-Palestine slant.
According to The Times of Israel, citing documents filed last week under the Foreign Agents Registration Act, reveal that Show Faith by Works, LLC will execute what it bills as the “largest Christian Church Geofencing Campaign in US history.”
The firm in charge will be a newly formed company with a San Diego address, Show Faith by Works. The entity is run by Chad Schnitger, a prominent Christian conservative activist in California.
In the meantime, Israeli Prime Minister Benjamin Netanyahu conveyed hope on Friday that the sale of social media giant TikTok, to a joint venture partially owned by Oracle CEO Larry Ellison would be concluded, according to The Jewish Insider.
“Weapons change over time,” Netanyahu told a group of pro-Israel influencers in New York on the sidelines of the U.N. General Assembly. “You can’t fight today with swords and you can’t fight with cavalry. …You have to fight with the weapons that apply to the battlefield, and one of the most important ones is social media.”
In addition, Netanyahu called the sale of TikTok “the most important purchase happening. I hope it goes through, because it can be consequential,” he added.
Israel has bought TikTok and also wants X (Twitter) … Netanyahu says social media is their most important battleground. And Christian influencers are their target. pic.twitter.com/48sBU0hVe9
— ፨ፀደይ፨ (@TsedayMekbib) September 27, 2025
Last week, President Donald Trump signed an executive order authorizing a new company to buy over much of TikTok’s U.S. business. The company started by Oracle – owned by longtime Netanyahu friend and Trump ally Larry Ellison – Silver Lake and U.A.E.-based MGX, will control a 45% stake in TikTok’s operations stateside.
According to the Jewish Insider, Oracle would supervise security operations, and Trump said that Ellison’s company is “playing a very big part.” China has yet to say it has changed laws needed for the deal to be completed, but Trump said that Beijing approved it.
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